The message is so important. If you want to become an Instagram influencer or a top blogger on Medium or a mildly successful Tweeter, you better damn well have a message, a story, something worth sharing. In a world filled with oversharing, VALUE in the message is what truly matters.

And I’ll actually disagree with you slightly on this one, Gary Vaynerchuk: The medium does matter. In today’s society, there’s a shit-ton of mediums. Insta, Snap, Facebook, Twitter, Quora, Medium, YouTube, Soundcloud, Spotify, Apple Media…the list goes on and on. If I want to start a fitness/travel presence, it would serve me well to utilize Instagram, YouTube, anything with visual appeal, way more than a podcast or Twitter could.

But to begin with, you are absolutely right: What’s your fucking message? Figure that out, make sure you never run out of air to spew that content out, and then worry about what platform you’ll put your voice on.

As always, wonderful post Gary!